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☆ 'Community' is the latest trend that creator-economy startups and platforms are betting big on: 'Creators are the new priests'
▼ + stars: | 2023-11-17 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +9 min

From product updates to startup rebrands, community has been at the forefront of press releases these past several months. Kajabi, a popular online course platform, recently announced that its creators had earned more than $6 billion using its platform. "We need a bit of everything," Amsellem said, adding that online communities and social platforms "are not going to solve loneliness" by themselves. For instance, Lennon's community on Kajabi hosts about 3,000 members — roughly the size of a small town in the US. Across all of Kajabi, the platform hosts more than 32,000 communities and over 2 million community members, per the company.

Persons: Jack Conte, Conte, Patreon, Kajabi, Teri Yu, Eli Valentin, Fourthwall, Valentin, chatbots, Yu, Hugo Amsellem —, —, Patreon's Conte, There's, Rob Lennon, Lennon, aren't, Amsellem, it's, BI's Marta Biino, YouTubers KSI, Logan, Cenat Organizations: Business, X, Vibely Locations: Kajabi, Silicon Valley, London

☆ Patreon's CEO breaks down the company's 'next chapter' and why he's all in on community tools like group chats
▼ + stars: | 2023-09-12 | by ( Sydney Bradley | ) www.businessinsider.com time to read: +6 min

Creators can now chat with their most dedicated fans who subscribe to their Patreon using the platform's in-app group chat tools. Patreon is introducing two new community tools: group chats and profiles. Why launch community tools now? "We are not trying to get 2 billion people on Patreon," Conte said. "It's the five to 15% of your true fans," Conte said.

Persons: Patreon, Jack Conte, Sam Haveson, we've, fandoms, Conte, TikTok, Geoff Weiss, TikTokers, I'm, We're Organizations: Patreon Locations: Patreon

☆ Startup Bindery wants to help creators become publishers with their own imprints. Here's its pitch to authors and influencers — and the financial terms.
▼ + stars: | 2023-09-07 | by ( Marta Biino | ) www.businessinsider.com time to read: +5 min

Startup Bindery, which has raised $1.3 million, lets creators start their own publishing imprints. Here's what the company is pitching to authors and creators, and what it will look like. A new startup, Bindery, wants to leverage the power of BookTok to let creators become publishers. With Bindery, Kaye wants to cater to authors who don't often get recognized in traditional publishing, and who don't have the social-media audience or the time to consider self-publishing. Thorne spoke with Kaye, and asked him the questions she and other authors had about rights protections for authors.

Persons: TikTok, Matt Kaye, influencer Jaysen Headley, YouTuber Ali Goodwin, Kathryn Budig, Jack Conte, Kaye, Meg Harvey, Bindery, tastemakers, they'll, Rebecca Thorne, Thorne

☆ Seeking nominations for the top angel investors funding creator economy startups in 2023
▼ + stars: | 2023-07-31 | by ( Sydney Bradley | Amanda Perelli | ) www.businessinsider.com time to read: +2 min

Insider is compiling our 1st annual list of the top angel investors in the creator economy. From Hollywood celebrities to startup founders to influencers, the creator economy has been bootstrapped by many famous angel investors. Typically high-net-worth individuals, angel investors provide startups with funding using their own money, unlike venture capital firms. And Jack Conte, CEO and cofounder of Patreon, has also invested in several up-and-coming creator startups, like financial-management company Stir and online courses startup Creator Now. In order to be considered for this list, angel investors must have written checks to at least two startups between January 2022 and August 2023.

Persons: influencers, Jack Conte Organizations: Morning

☆ Leaked documents show Patreon's deals with top TikTokers fell far short of expectations, as it cuts down its creator partnerships team
▼ + stars: | 2022-09-20 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +8 min

Leaked documents suggest Patreon's $1 million deals with TikTokers Larray and Lil Huddy fell short of expectations. Patreon's deals to onboard creators like TikTok megastars Larray and Lil Huddy appear to have fallen far short of expectations, according to company documents obtained by Insider. Creator deals that fell flatAcerbic comedy creator Larri "Larray" Merritt launched in December his Patreon page, where he hosts a platform-exclusive talk show called "The Hot Seat." The total value for Merrit and Hudson's Patreon deals was $1.325 million apiece, according to slides from a company presentation obtained by Insider. "There is no one-size-fits-all answer to creation or membership, and our strategy is ever-evolving," Satterwhite told Insider.

☆ Patreon was in talks to onboard MrBeast in a deal that could have been worth millions but never came to pass
▼ + stars: | 2022-09-20 | by ( Geoff Weiss | ) www.businessinsider.com time to read: +2 min

Patreon was in talks with Jimmy "MrBeast" Donaldson earlier this year, Insider has learned. The deal, which would see the YouTuber creating subscription content, was worth millions but never materialized. The company was in talks with Jimmy Donaldson, known to his millions of followers as MrBeast, for a deal that would see the marquee YouTuber creating subscription content, two former employees told Insider. News of the negotiations arrives as Patreon announced cuts to its creator partnerships team, which works to onboard and support creators. While a deal with MrBeast never materialized, other deals that Patreon closed appear to have fallen spectacularly short of expectations.

☆ Ce este, cum susține creatorii entuziaști și cât costă să ai un cont pe Patreon, unul dintre cele mai populare portaluri de crowdfunding
▼ + stars: | 2021-04-26 | by ( Onixmedia Srl | Corespondentă Din Liceu | ) diez.md time to read: +4 min

Patreon a reușit să atingă aceste culmi înalte datorită impactului extraordinar din ultimii ani. Patreon a adus o serie de avantaje pentru mulți oameni care activează într-un spectru larg de domenii. Conform datelor obținute exclusiv, cele mai populare categorii ale Patreon din ultimii trei ani au fost muzica și jocurile video. După un început pasiv, canalul a prins la public și a ajuns la 1,5 milioane de abonați. #diez a pregătit și o listă a inițiativelor din Moldova cu mai puțin de 50 de susținători, care merită sponsorizate pe Patreon.

Persons: Patreon, Andrew Rea, Rea, Jack Conte, Brandon Stanton, DarkCookie Organizations: YouTube Locations: Moldova

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